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Google's evolving trust signals — Why community platforms like Reddit now carry more weight in search than owned brand websites, and what that means for your reputation strategy.
Rajdeep Chauhan, Top Reputation Expert, Is Helping Indian Brands Fight Back.
At a time when most brands in India were unprepared for Google's 2024 algorithm shift, Rajdeep Chauhan had already identified Reddit as the next battleground for brand reputation.
Rajdeep Chauhan, founder of Pulse Business and a recognized specialist in Online Reputation…
Search engine trust signals have fundamentally shifted. Community-driven platforms now outrank owned brand assets in Google's results — a critical development for any brand managing its online reputation. Understanding this shift is no longer optional.
Read Full ArticleThird-party community conversations now carry greater search authority than your own domain content. What this means for brands investing in ORM strategy in 2025 and beyond.
Uncontrolled forums are shaping brand narratives in ways owned channels cannot override alone — making proactive reputation strategy essential, not optional.
Business leaders are reassessing digital authority footprints after algorithm updates elevated user-generated content over polished brand pages in high-intent searches.
How one founder's grit, a 15-year corporate journey, and a vision born in lockdown became a global ORM agency trusted by hundreds of brands.
"Starting solo, with no mentorship or external funding — I knew the only way forward was through relentless execution."
Born in a small village on the Haryana–Rajasthan border, Rajdeep Chauhan's path to entrepreneurship was built on discipline and resilience. After earning his MBA from M.S. Ramaiah College, Bengaluru, he spent 15 years in corporate roles — developing the expertise and pattern recognition that would later define Pulse Business.
In March 2020 — just as the world shut down — he identified a critical gap in how brands managed their online reputation and launched Pulse Business solo, with zero external funding. What began as a one-man operation has grown into a 350+ client global agency serving iconic names including Healthians, Bajaj Capital, WinZo Games, Oreo, and Jim Beam.
Rajdeep Singh Chauhan is a Reputation Management Strategist and AI-era Online Reputation Management (ORM) expert, known for redefining how brands are perceived in a world where search engines and AI platforms shape first impressions before companies do.
Founder, Pulse Business (India) & BigBuzz (UAE)
Pulse Business and our founder's insights have been featured across leading media platforms and industry publications.
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Global leaders in Online Reputation Management and Customer Experience strategy. Protecting what matters most — your reputation.