Digital Marketing Course

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DIGITAL MARKETING COURSE

About Course

Master Digital Marketing and Personality development skills and take your career to the next level

This online Advanced Certification in Digital Marketing and Personality development skills have been designed to help students to understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain along with understanding how digital marketing plays an important role in business to take to the next level.

Key Highlight

Industry Projects and Case Studies
Placement Assistance
24*7 Support
1:1 Mock Interview
1:1 with Industry Mentors
Resume Preparation and LinkedIn Profile Review
Designed for Working Professionals and Freshers

Course Module

Search Engine Optimization (SEO)

Introduction to Digital Marketing and Its
over Traditional Marketing
Customer Centricity
What is SEO and how do Search Engines Work?
Understanding On-page and Of-page SEO In Detail
Keyword research
Technical SEO, Mobile SEO, and Schema Markups
Link building – Blogger Outreach and Other
Techniques
Social SEO, Local SEO, and International SEO
SEO Audits
SEO Tools – SEMrush, Ahrefs, etc.
Algorithm Updates
How to Rank #1 on Google

Marketing Principles

Segmentation
Targeting
Positioning

Marketing Principles

Designing Service Offering

Branding Marketing and PR Communications

Brand Positioning
Engagement Strategy
PR Activities

Social Media Optimization (SMO)

What is Social Media Optimization?
Why Social Media Marketing?
Different Social Media Platforms – Quora, Facebook, Twitter,
Instagram, LinkedIn, Pinterest, etc.
Promotion of Content or Product(s) on these platforms
Managing and Driving Engagement
Guidelines and Best Practices
Social Media Platforms – Case studies

Video Marketing

Why Video Marketing?
How to Rank YouTube Videos at #1 Position?
Different Video Platforms – YouTube, etc.
Video Marketing for B2C Businesses
Video Marketing for B2B Businesses
Live Streaming and Video Uploads
Generating Leads from Videos
Optimizing Videos for Ranking

Paid Marketing

Google Ads
Facebook and Instagram Ads
LinkedIn Ads

Email Marketing

What is Email Marketing?
Its Objectives
Tips and Tricks
Domain Reputation and SPF
Different Email Providers – Mailchimp, etc.
Campaign Creation – HTML and Built-in Editors
A/B Testing
Source Tracking, List Management, etc.

Landing Pages

Technical Understanding of Pages
Conversion Optimizations
Understanding User Behavior and Taking Actions Accordingly
Lead Capturing on Pages
A/B Testing of Pages

Affiliate Marketing

What is Affiliate Marketing?
Its Benefits
Different Platforms
Affiliate Tracking on a Website
How to Handle Affiliates?
Handling Fraudulent Transactions
Tips and Tricks

Content Marketing and Influencer Marketing

What is Content Marketing?
Its Objectives
Different Types of Content Marketing
Writing Blogs and Content and Promoting It on Different
Platforms
Creating Engaging Videos and Promoting Them
What is Influencer Marketing?
How to Reach Out to Influencers and Engage Them?

Digital Marketing Analytics, Strategy and ROI Measurement

Understanding Google Analytics and Visitors Traffic
Matrices
Understanding Visitor Behavior using Multiple Metrics
Slicing and Dicing Data
Understanding Growth Patterns
How to Build a Marketing Strategy by Seeing Traffic
Patterns?
Channel Performance, Setting Goals, and Creating
Reports and Dashboards
Measuring ROI as an Integrated Approach and Strategy
Creation

Free Bonus Modules

Who Can Apply

Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing
IT professionals looking for a career transition in Digital Marketing
Professionals aiming to move ahead in their careers
Digital Marketing or Analytics Professionals
Freshers or final year college students who want to build a career in Digital Marketing